Ad-supported video streaming is on a tear — meet the executives behind its growth

Hi! Welcome to the Insider Advertising daily for October 6. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected]

Today's news: The executives behind the rise in ad-supported streaming video, Peloton doubles down on advertising, and Google escapes misinformation concerns.

Twitch's Sara Clemens.Twitch

The 18 power players leading the rise of free ad-supported streaming video in 2020

  • As media companies launch and acquire streaming services, ad-supported video services are growing.
  • Ashley Rodriguez identified the execs at the forefront of ad-supported video streaming.
  • They include Twitch's Sara Clemens, PlutoTV's Jeff Shultz, and YouTube's Tara Walpert Levy.

Read the full story here.

Peloton

Peloton's sales grew so much during the pandemic that it paused advertising. Now it's turning the taps back on as it faces an increasingly crowded industry.

  • Tanya Dua spoke with Peloton's new head of global marketing Dara Treseder about the exercise brand's new ad campaign featuring its users.
  • Peloton's sales have increased during the pandemic with more people exercising at home. The new campaign is meant to appeal to people beyond Peloton's core users, Treseder said.
  • The company is also rolling out new classes that go beyond its bikes, like barre and bootcamp classes.

Read the full story here.

Denis Balibouse/Reuters

As Facebook struggles to fight misinformation ahead of the 2020 elections, Google is escaping the spotlight

  • As tech companies gear up to fight misinformation ahead of the 2020 elections, researchers say Google has been "getting a pass on transparency," reports Tyler Sonnemaker.
  • Google has faced pushback over the years for how YouTube deals with misinformation, hate speech, and radical content posted by users. But when it comes to advertising, Google has faced less criticism.
  • Researchers argue that Google's rules around political ads don't go far enough, including an ad archive that pulls together all political ads.

Read the full story here.

More stories we're reading:

  • Samsung cancelled a review of its $845 million US advertising business due to the pandemic. Here's what we know. (Business Insider)
  • An entire generation of new voters are on TikTok, but Biden and Trump are neglecting them (Business Insider)
  • Box-office experts say 'Tenet' should move to digital rental ASAP as some major theater chains close again (Business Insider)
  • Ad tech could be the next internet bubble (Wired)
  • Instagram expands shopping on IGTV, plans test of shopping on Reels (TechCrunch)
  • Google and Facebook hate a proposed privacy law. News publishers should embrace it. (Recode)

Thanks for reading and see you tomorrow! You can reach me in the meantime at [email protected] and subscribe to this daily email here.

— Lauren

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