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Saira Khan has revealed her mum stopped speaking to her after she appeared on the cover of OK! in November 2019.
The gorgeous TV personality stripped naked for the magazine in hopes to break the strict body image taboos that she was exposed to while growing up.
However, it seems her efforts had an adverse impact on her own mum as she refused to speak to her for eight months.
The 50 year old, who recently wowed fans as she posed topless for social media, spoke up about the ordeal between herself and her mum Hanifa while appearing on Loose Women on Tuesday, 1 September.
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Discussing the situation with her fellow panellists, Saira explained: "Turning 50 was a massive milestone for me in so many different ways. But one of the things that I did that I knew would upset my family, my community, was to be really body positive.
"I did a shoot that was put on the front cover of a magazine and I have to say that for me to do that without feeling the guilt and without feeling the shame was a massive deal."
She continued: "It unfortunately, although I'm okay with being that person and being myself now, it is at the risk of upsetting other people.
"That used to bother me before but now I just feel, 'You know what, I can't hide behind the guilt and the shame.'
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"I did that cover shoot and my mum didn't talk to me for eight months. It really upset me, it upset my family, it upset my children."
The businesswoman and former Apprentice contestant grew up in the Midlands with Pakistani immigrant parents.
"On my 50th birthday my mum was not going to phone me up and talk to me because she said, 'You have brought shame on the family'," she went on.
"There are members of my family who still don't talk to me because I did that cover shoot. They're embarrassed, they're shameful and they think I let a lot of people down.
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"But you know what? I didn't let myself down. I feel like I'm embracing my body and there's nothing wrong with being confident and having the self-esteem to do the things you want to do in life."
Later on during the show, Saira revealed that her mum did eventually phone on her milestone birthday after her son asked Hanifa to.
Her mum initially told her grandson Zach that she couldn't because Saira had "brought shame", to which the boy replied: "Nanny, she hasn't. She's trying to help women."
Hanifa then called Saira half an hour after the phone call having "realised she would lose her daughter and grandson".
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Saira has spoken previously about the "guilt" and "unhappiness" she felt about living up to her parents' expectations. And she told OK! at the time of the shoot that she still feels like she's a disappointment to her mum.
"She won’t like me wearing lingerie," she admitted.
"She really cares about what other people think, but I'm a modern woman and I want to celebrate a time when I finally feel great about myself, it's taken a long time to get here so I'm really proud of this shoot."
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