Beyoncé and Blue Ivy Carter Model Together in 'Icy Park' Campaign

Beyoncé and Blue Ivy Carter are starring together in the new Ivy Park campaign. The superstar and her 9-year-old daughter are matching in coordinating outfits, rocking the latest designs from Queen Bey’s upcoming Icy Park collection for her activewear brand. 

Tina Knowles Lawson shared a clip from the campaign of Blue Ivy spinning and posing in two different Icy Park ensembles. Tina proudly praised her granddaughter in the Instagram post with the caption, “My Beautiful grandbaby Blue Ivy looking like a little super model in her Ivy Park. Swing your hair Blue!!!!!” 

Tina also revealed Blue Ivy spontaneously joined in the shoot. 

“She inserted herself into this shoot,” Tina added in the caption. “No she was not supposed to be in it! She was just hanging out and got dressed and I guess she said ‘I‘m not gonna tell you what I could do I’m gonna show you’ I love that aggressive spirit My Blue Blue!!!! ❤️”

A post shared by Tina Knowles (@mstinalawson)

Icy Park is set to release on Feb. 19 at 4:00 p.m. EST / 1:00 p.m. PST. The brand has been teasing the highly-anticipated collection on Instagram, unveiling the wintery, ski-themed campaign, featuring celeb appearances from Hailey Bieber, Gucci Mane and more stars. Styles include a printed pink matching set, three-stripe tracksuit, shiny bustier bodysuit and high-top shoes. 

A post shared by ICY PARK 🧊 (@weareivypark)

A post shared by ICY PARK 🧊 (@weareivypark)

Last week Nicole Byer shared outfits from the Icy Park collection on Instagram, which were gifted by Beyoncé. Byer rocked purple leggings, a cropped hoodie, a shiny three-stripe tracksuit and a fuzzy blue Adidas logo coat.

A post shared by Nicole Byer (@nicolebyer)

Icy Park marks the third collection for Ivy Park’s collaboration with Adidas on clothing, shoes and accessories. The previous two collections that launched in 2020 sold out immediately, so we’re expecting Icy Park to fly off the shelves, too.

A post shared by ICY PARK 🧊 (@weareivypark)

A post shared by ICY PARK 🧊 (@weareivypark)

A post shared by ICY PARK 🧊 (@weareivypark)

According to WWD, the inclusive collection will feature designs that combine sportswear, streetwear and skiwear with faux sheepskin, towel terry fabrics, snow boots and a new Ivy Park monogram. 

The new range will offer gender-fluid silhouettes in sizes from XS to 4XL, with various fit selections for your preference. Choose from women’s tight fit, women’s regular fit, women’s oversized fit, gender-neutral regular fit and gender-neutral oversized fit. 

Check back to shop the Adidas x Ivy Park Icy Park collection when it launches on Friday, and shop ET Style’s current Adidas favorites below.

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