Fashion fans are calling Sainsbury’s £24 dress the look of the summer and say it’s perfect for ANY occasion | The Sun

FASHION fans are going wild for this summer dress, and no it’s not from some expensive designer – It’s from popular supermarket Sainsbury’s.

The floral ‘vintage’ style dress is part of Sainsbury’s TU Clothing line and is currently sold out online, with Sainsbury’s saying they hope to get it back in stock soon.

The dress takes inspiration from 70s retro style, with a vibrant floral print.

Featuring a square neckline, short puff sleeves, and a shirred back, the dress is designed for both comfort and style.

All for just £24, so you won’t be forking out a small fortune for a new summer look.

Formal enough that you can wear it any social occasion, while being casual enough for a day trip to the beach, fashion fans are claiming the dress can be worn for any event – and you’ll look amazing while there.


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This popular look has been worn by presenter and influencer Ashley James, who advertised some of the new TU line on Instagram – adding that this 70s retro floral number was her favourite of the lot.

When the TU Clothing account shared the dress to their Instagram page they were inundated with comments from fashion fans who fell in love with it immediately.

“Picnics, tea, cake and strolls through the city… Are what summers' are made of!” TU captioned the image, featuring fashion influencer Fran Bacon.

Fashion fans were quick to share their love of this beautiful summer dress.

“I have this dress, it's beautiful and so comfortable,” wrote one fan of the look.

“Wore this dress last Saturday for my daughter's 21st birthday party!!” added another happy customer.

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Reviewers on the Sainsbury’s website are also loving this retro look for the summer: 

“I’ve never bought anything from TU and usually go for second hand/vintage clothing but I could not resist this print. Lovely quality and looks great on. Had a lot of compliments on the dress and the print. Really pleased with the purchase.” Wrote one happy buyer.

A second simply put: “Love, love, love everything about this dress!”

“I love everything about this dress. Perfect fit, great vintage feel fabric. Not see through. The pattern and colours are why I brought this, I have compliments everytime I wear it. Comfy design too,” shared a third reviewer.

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While the dress is currently out of stock, TU have responded to those asking, that yes it will be back in stock soon.

Check whether the dress is back in stock here.

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