Gigi Hadid Stars in the New Gender-Bending Burberry Campaign

The fashion world was abuzz last summer when Burberry’s newly minted chief creative officer, Ricardo Tisci, updated the British brand’s logo for the first time in nearly two decades while also debuting a new interlocking “TB” motif as an ode to the house’s founder, Thomas Burberry. And now we’re seeing just what Tisci had in mind for the graphic print with the launch of the Thomas Burberry Monogram campaign starring Gigi Hadid.

Fresh off her fall-winter 2019 Burberry runway debut, Hadid models clothing and accessories featuring the monogram as she transforms into four distinct characters celebrated by the fashion house — the boy, the gentleman, the girl and the lady — in the photos and videos shot by Nick Knight. Peter Seville, who worked with Tisci to create the updated Burberry logo and “TB” motif, art directed the campaign, and Katy England served as stylist.

“I have always loved and respected Riccardo’s work, and I feel so honored and grateful that he trusted me with this project,” the model said in a statement. “The second I heard the creatives for this shoot, I understood how I wanted to bring that to life and show different sides of myself through each character … I really wanted to give it my all – it was one of the most fun days I’ve ever had.”

While the “TB” design was originally shown in vibrant tan and orange color palette when it premiered in August 2018, the pieces in the Thomas Burberry Monogram collection feature a neutral mix of warm browns (think: chocolate, chestnut, beige) with red accents. And the designs pay homage to the brand’s iconic legacy.

“When I first started at Burberry, I spent a lot of time in the archives researching the rich history of the house. I quickly became very interested in Thomas Burberry … When I saw an image of his initials, the design felt so special and actually very modern, so I quickly developed it into a new code for the house,” Tisci said in a statement. “It’s a symbol that not only embraces Burberry’s heritage but also feels very contemporary. What I wanted to do with the collection was to celebrate the breadth of who we speak to as a brand.”

The Thomas Burberry Monogram collection will be available to purchase on and in select stores around the globe beginning Wednesday, May 22, but, in the meantime, keep scrolling to see Hadid transform as she models the line!

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