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Auntie Anne’s pretzels can now be ordered on your phone — or from a chair.
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On Tuesday, the company released its mobile ordering platform on the Auntie Anne’s “Pretzel Perks” app. Auntie Anne’s also showed off its new creation: a limited-edition chair that orders pretzels when the chair reclines.
According to the company announcement, the “Recline-To-Dine Chair” is connected to the mobile ordering app and uses motion sensors to recognize when someone pulls the recliner’s lever and makes an order.
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"Over the last several months, we heard from our fans that they missed Auntie Anne's,” Heather Neary, Auntie Anne’s president said in a statement. “As we launched our new contactless mobile ordering and pickup options, we wanted to truly celebrate by developing a fun and unique way for fans to fulfill their pretzel cravings.”
"So, we got creative and developed a pretzel-lovers dream recliner,” Neary added. “The Recline-To-Dine chair actually places an Auntie Anne's order with just the pull of a lever for the ultimate delivery experience. A few fans were lucky enough to try it out and we received rave reviews! But more importantly, even without this super cool chair, anyone with a smartphone can now order freshly baked pretzels for contactless delivery, curbside pickup, or in-store pickup."
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To celebrate the company’s new products, Auntie Anne’s also launched a contest to win free pretzels for a year.