Boots to launch Fenty Beauty in stores – all you need to know

Makeup lovers rejoice – Fenty Beauty is coming to Boots.

The much-loved brand, which is the brainchild of Barbadian singer Rihanna, will now be accessible in hundreds of high-street stores.

Formerly, customers could only purchase the products in Harvey Nichols.

Here’s everything you need to know about the launch.

What is Fenty Beauty?

Fenty Beauty is a cosmetics brand founded by Rihanna.

It launched in 2017, when it began being sold in Sephora in America.

Customers love the brand because it is known for its broad inclusivity and expansive shade range.

Currently, Fenty Beauty is being sold in 15 different countries.

When does Fenty Beauty launch in Boots?

As Rihanna stated in her Instagram post, the products will be rolled out on May 10.

Initially, Fenty Beauty will only be available in 32 stores.

Thankfully, any customer can get the items online.

They can then get it delivered to their door or opt for click and collect instead.

Where else can you buy Fenty Beauty?

If you can’t wait until the launch, head to the Harvey Nichols website.

According to the luxury store, best-selling items include Killawatt Freestyle Highlighters and the Pro Filt’r Foundation.

Tools and skincare products are also popular with customers.

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