The movie business is breathing a little easier after Paramount’s “A Quiet Place Part II” roared to $57 million over the Memorial Day Weekend in a sign that cinemas are back after more than a year of pandemic era closures, capacity restrictions, and skittish customers.
But the public health situation is changing dramatically, at least in this country, and that’s fueling optimism among exhibitors and studios. More than 60% of U.S. adults have had a least one shot of the vaccine and there is even some research that suggests 70% of Americans could be vaccinated by the summer. Last week, AMC, Regal, and Cinemark announced that they will no longer require fully vaccinated guests to wear face masks.
What makes “A Quiet Place Part II’s” results particularly notable is that they are roughly in line with what the movie was projected to make prior to the pandemic. That, of course, never played out according to plan. The sequel was originally set to open in March of 2020, but COVID-19 scrambled those plans. The initial film in the horror franchise, “A Quiet Place,” opened to $50 million in 2018. Of course, the profit margins will be a bit different. The first film cost a mere $17 million to make; its follow-up has a $61 million budget. John Krasinski returned to direct the sequel, with Emily Blunt, Noah Jupe and Millicent Simmonds reprising their roles. Djimon Hounsou and Cillian Murphy round out the cast. “A Quiet Place Part II” was shown in 3,726 theaters.
Disney’s “Cruella,” an attempt to explain what makes a certain puppycidal maniac lust for Dalmatian fur, opted for a hybrid release strategy. It’s available to rent on Disney Plus for $30 and is also screening in 3,892 theaters. The film, which stars Emma Stone as the title character and is set in the 1970s fashion world, is expected to open to $26.5 million over the holiday (we will update with Disney’s official estimates).
More to come…
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