Burger King is dunking on McDonald’s in the name of mental health awareness.
The King’s latest promotion targets the McDonald’s “Happy Meal” — but swaps in a range of other emotions, because “no one is happy all the time,” an online release stated Wednesday.
The burger chain is “asking guests to order a meal based on however they might be feeling,” the statement continued. Emotions-based combos include: Pissed Meal, Blue Meal, Salty Meal, Yaaas Meal and DGAF (Don’t Give a F–k) Meal.
They are sold in select locations, including one at 474 7th Avenue in New York City, and come with a Whopper, fries and a soda for about $7.
Along with the announcement, Burger King also released an ad with people experiencing complex emotions — pissed at their bosses, annoyed at being ghosted, tired of living with their parents. The tagline reads: “No one is happy all the time. And that’s OK.”
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