Express readers slam ‘ridiculous’ comments over Union Jack flag on Morrisons products

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An article reporting on the Twitter debate, published yesterday by, received more than a thousand comments, with most readers defending the use of the Union Jack on Morrisons products. Hundreds of readers were in uproar about the fact that some people felt “intimidated” by images of the British flag on supermarket food items.

The Union Jack debate on Twitter was sparked by a customer who had just bought a pack of Morrisons eggs.

They posted an image of the item with the caption: “Just back from a trip to Morrisons. Is it just me, or have their butter and eggs always been this… patriotic?”

This led to hundreds of comments and photos of other “patriotic” Morrisons products being posted.

Customers were divided in their views as some called the Morrisons food items – which also included the supermarket’s butter and eggs – “intimidating” and “unsettling”, while others praised Morrisons.

The customers not happy with the Union Jack packaging even claimed that they would boycott Morrisons from now on.

One shopper said: “Retaliate. I’m no longer buying anything packaged as such. Hurt them through their bank accounts.”

Another added: “Won’t be buying eggs from Morrison’s.”

However, other customers defended Morrisons’ choice of packaging and did not have an issue with it.

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Express readers tended to agree with those customers who saw nothing wrong with the images of the Union Jack flag on Morrisons products.

One reader said: “I like to know I am supporting British farmers when I shop – thank you Morrisons!”

Another wrote: “Well done Morrisons, for supporting buy British and being proud of the Union Flag. All supermarkets in the UK should show the Union Jack and if they do not like it, let them shop elsewhere. Buy British and be proud it is British.”

Another reader said: “Looks like I might have to shop in Morrison’s. I want to buy British as far as possible.”

One person added: “Well done Morrisons, makes it easier to buy British goods and support our farmers and food producers.”

Many readers slammed the comments made by the customers offended by the presence of the Union Jack flag, finding them “ridiculous”.

One reader wrote: “You have to wonder at the mentality of these people. Possibly, British, living in the UK yet complaining of produce grown or reared in the UK with the UK flag on advertising it. Why don’t they move to a country they would feel happy?”

Another commented: “I am British born and bred. Live in Britain, worked in Britain and buy British whenever I can. I am not ashamed of the British flag and welcome it on produce made in Britain as it is easily noticed and makes shopping quicker. The EU are proud in their flag and fly it everywhere, why not us. Proud to be British.”

One reader wrote: “If you are ashamed of the Union Jack you don’t belong in this country. No other country would tolerate these remarks about their countries flag.”

Another person added: “What is wrong with British products showing the flag and country of origin. They do not moan about Irish butter or Danish Lurpack butter, French wine and cheese. About time they all bought more British stuff and became patriotic.”

One person thought that the comments criticising Morrisons were “nuts”. They wrote: “I want to buy British and applaud Morrisons (and Aldi) for promoting the Union Flag on British produce. On what planets are these people that find it intimidating? Nuts – completely nuts!”

Another customer added: “Great marketing from Morrison’s, please be assured the majority are behind you! How can our own countries flag be intimidating?”

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