Jacqueline Jossa launches a fake tanning duo with ‘newborn baby’ scent – and claims the formulas are unreal

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Jacqueline Jossa has caused quite a stir in the fashion world since being crowned Queen of the Jungle back in 2019. And with her latest In the Style collaboration only just launched, you’d think she’d struggle to find the time to venture into the beauty world.

But the actress, 27, has just announced that she’s teaming up with BPerfect Cosmetics to launch her very own fake tan collection, which will feature a 1Hour Express Mousse and a HydroGlo Tanning Facial Mist, prices yet to be announced – and to say she’s excited would be an understatement.

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“The news is finally out! It’s really, really exciting and I’m so lucky. I really hate it when people say this but I do feel #blessed, in a really non cringey way,” she said in a recent Instagram Story.

“For months I’ve been using this tan, and for months people have been asking what I’m using. And I’ve had to be so rude and ignore everyone. So I can now tell you and that’s really exciting,” she carried on.

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The mum-of-two then goes on to explain that her followers simply need to swipe up to get early access to the products, which are set for launch on September 30. But if you missed out on Jac’s now-expired video, you can still head here to sign up for exclusive updates about the launch.

It’s not been an easy road to launching these new tans though, as Jac mentions that she’s had to keep it a secret for over a year while they were being formulated. But the wait seems to have paid off as she says the mousse is “genuinely the best fake tan I have ever used.”

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Thought also went into the exact types of tan she wanted to launch, after Jac told her followers that she hates sitting in smelly tan that cracks and fades quickly, often leaving her with “scaly” looking skin.

“The fake tan has aloe vera in it and green tea – all natural products. I’ll put it on on a Sunday, wash it off after an hour, and it’ll last me the whole week,” she went on to say in a Q&A on BPerfect’s Instagram page.

And you won’t have to worry about a biscuit smell either, as Jac decided that a baby powder scent was the perfect choice for her tans.

“Why the baby powder scent? It’s like a clean smell, it’s not too sweet and it smells fresh,” she said in the Q&A. “You know that fresh linen smell? Baby powder smell is like the best smell ever, it’s like when you’re holding a newborn baby and it smells so clean and fresh.”

If the scent and the speedy development of the formulas aren’t enough to pique your interest, you might just be sold on how gorgeous Jac looks in the campaign imagery.

Wearing a waist-length honey blonde wig for a short campaign video for the beauty brand, Jac looks bronzed and gorgeous.

And in shots posted to her Instagram page, the star exudes business woman chic with lengthy caramel locks and an undone white blazer.

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