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KFC cooks up themed Crocs in chicken sandwich wars
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KFC introduces new chicken and donut sandwich
FOX Business’ Cheryl Casone on KFC’s new doughnut and fried chicken sandwich.
KFC is taking a page from Popeyes' playbook in the highly publicized chicken sandwich wars that have pitted some of the country's largest fast-food chains against each other.
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Weeks after fried chicken rival Popeyes, whose parent is Restaurant Brands International, began selling a line of clothes culled from its employees' uniforms, the Kentucky-based chain upped the ante.
RESTAURANT BRANDS INTERNATIONAL INC.
POPEYES COOKS UP APPAREL LINE IN CHICKEN SANDWICH WARS
The chicken wars first erupted in Augst after Popeyes debuted its version of the fired piece of poultry on a bun, directly competing with Chick-fil-A. The move provoked a viral Twitter feud between the industry's heaviest hitters, but it also boosted sales and prompted other rivals to jump on board.
Since then, many chains have gone to extreme lengths to draw in customers.
In partnership with Crocs, the company created a limited edition rubber shoe that's slated to hit the market this spring for a hot ticket price of nearly $60.