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Even Martha Stewart is a fan of Kim Kardashian’s body-binding Skims designs.
In a new video interview with Vogue, Kardashian, 40, revealed a few surprising celebrity fans of her shapewear brand, which she founded in 2019.
After Vogue writer Jonathon Van Meter recalling hearing Ashley Graham and Gayle King gushing over their undergarments, KKW said she’ll “never forget” the moment apparent Skims superfan Martha Stewart begged her for shapewear.
Kardashian said Stewart, 79, stopped her at a party in New York City and said, “I just need Skims; I love it.”
“I was just like, ‘Anything for you,’” Kardashian recalled. “It was such a proud moment.”
She also revealed that she once received a handwritten letter from Kathy Bates about how much she loved the brand, quipping, “We have to get her in a campaign.”
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Explaining how she decided to launch shapewear rather than a footwear or clothing line, Kardashian recounted hand-dyeing her own undergarments at home to try to achieve the perfect shade to blend in with her skin tone.
“I always try to see what I’m obsessed with and what’s a necessity in my life,” she said. “And if it’s not perfect, how can I try to make something that is?”