New food delivery service launches to deliver groceries in just 10 minutes – how it works

Grocery shopping: Expert gives advice on how to be eco-friendly

When you subscribe we will use the information you provide to send you these newsletters.Sometimes they’ll include recommendations for other related newsletters or services we offer.Our Privacy Notice explains more about how we use your data, and your rights.You can unsubscribe at any time.

Dija, a new grocery delivery app, is launching today in London. The app was founded by Alberto Menolascina and Yusuf Saban, who both spent a number of years at Deliveroo in senior positions.

Dija will be the latest brand to join the food delivery service industry as more and more people buy meals online amid the pandemic.

Research by Capgemini has revealed that 56 per cent of UK consumers expect to get online deliveries at least once a week.

The grocery delivery app has already been trialled in Fulham and Kensington, in south west London, and goes live in those areas permanently from today.

It will also launch in Hackney, east London.

The company plans to open a further 20 hubs across the capital city by the summer.

Each hub has more than 2,000 products sold at recommended retail prices and claims to use data to “spot buying patterns”.

Dija co-founder Mr Menolascina said: “Gone are the days of fighting for online slots, damaged goods and disappointing substitutions. Dija is here to change every hassle we experience with the weekly shop.”

“Grocery stores aren’t designed to facilitate the fast fulfilment of orders, rather they are designed for browsing,” added co-founder Mr Saban.

Daily horoscope for March 5: Your star sign reading, astrology and zodiac forecast today [HOROSCOPES]
Co-op and Tesco issue food recall warning due to health fears [RECALL]
Lidl and Tesco issue urgent food recall warning amid health fears [WARNING]

Mr Saban was previously Deliveroo’s chief of staff, while Mr Menolascina also worked for the popular company, as well as for Just Eat.

Dija promises an impressive delivery speed, claiming to be able to get groceries to your door within just 10 minutes of your order.

The company’s “no-quibble 10 minute turnaround guarantee” means that if the food products ar not delivered within that time frame, Dija will give you free delivery for the next three months.

Currently, there is a £1.99 flat fee for delivery.

The available food range in the current London hubs offers branded foods and fresh produce.

Dija has said that it works directly with manufacturers to source products.

Speaking about Dija’s products being sold at recommended retail prices, Mr Menolascina said: “Whether or not that’s more expensive will depend on the product, the local store prices, and if there are offers running.

“There may be instances where we are more expensive but there will also be times we’re more affordable,” he added.

The company also explained: “Dija uses data to improve efficiency and spot buying patterns so that its customers do not have to put up with substitutions or missing items.”

On Dija’s website, the company notes: “We’ll stock your freezer, fridge and cupboard with carefully selected staples and new favourites.

“Buy online or download the app to order: we’ll bring the best of grocery to your doorstep.”

Dija will rival Ocado to enable you to buy all your convenience and food items on demand.

Source: Read Full Article