Primark reveals massive change to clothes – and it will make them last longer

PRIMARK has promised to make all of its clothes sustainably by 2030 – without increasing its prices.

The fashion retailer, which sells more than 1 billion items a year, has also committed to making clothes that can be recycled and that will last longer.

The commitment is part of a 10-year sustainability strategy that also includes paying workers in their supply chain a living wage and halving carbon emissions.

Over the next year all men’s, women’s, and children’s basic t-shirts will be made with sustainably sourced cotton.

It comes as Tesco's launched its new reusable and refillable packaging, while Asda has unveiled a new sustainable supermarket.

Primark promised to strengthen the durability of clothes by 2025, make them recyclable by design by 2027 and make all its clothes from recycled or more sustainably sourced materials by 2030.

The company has also promised to give annual reports on its sustainability progress.

Primark chief executive Paul Marchant said: “We believe that sustainability shouldn’t be priced at a premium that only a minority can afford. Because of who we are, we believe we have the opportunity to make more sustainable fashion choices affordable to all.

“This is a new and exciting chapter in the Primark story. Our ambition is to offer customers the affordable prices they know and love us for, but with products that are made in a way that is better for the planet and the people who make them.

“We know that’s what our customers, and our colleagues, want and expect from us.”

It comes after the 2013 Rana Plaza collapse in India, which killed more than 1,000 people working in five garment factories located in the building.

New Wave Bottoms, a supplier to Primark, was one of the five factories involved in the disaster.

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