Sainsbury's shopper 'nearly fell to their knees' over Birds Eye fish finger price | The Sun

SHOPPERS can't believe the price of fish fingers after spotting a pack costing an eye-watering amount.

A shocked customers took to social media to share their surprise at the cost of the teatime favourite.

Sainsbury's is selling a packet of 30 fish fingers for £7.

The shopper said they nearly "fell to my knees" after seeing the price.

Another said: "This can't be real."

And a third joked: "My friend told me this was the price and I called her a liar."


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But some Twitter users were quick to point out that as the price was for a packet of 30 they could actually be saving money.

Sainsbury's is selling a smaller box of ten fish fingers for £4, which works out at £14.29 per kg.

That compares to £8.33 per kg for the larger pack.

Sainsbury's also charges less for the 30 pack of fish fingers than other supermarkets.

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Morrisons is selling the same sized box for £7.49 and Tesco, Asda and Iceland are selling it for £7.50.

In March, a cost of a box of 30 fish fingers cost just £6.50, according to

That means prices have risen by up to 15%.

It comes after inflation soared to a new 40-year high of 9.4% in July.

Inflation is the measure of how goods and services change price-wise compared to last year.

Food and petrol prices have jumped, leaving many shoppers struggling to keep up with rising food bills.

For example, food prices and non-alcoholic drinks jumped 9.8% in the year to June – the highest rate seen since March 2009.

Milk, eggs and cheese saw some of the biggest price hikes, as well as vegetables, meat and ready meals.

A pint of milk now costs 55p, up from 42p a year ago, with bread up 9.7% and pasta 15.9%.

Shoppers also recently voiced their shock at the rising cost of Lurpak – which was spotted on sale in Sainsbury's for £7.25.

One supermarket source said that the industry was facing “screaming levels of inflation but retailers aren’t passing it all on, everyone is having to take some of the pain.”

The Bank of England has predicted inflation could hit 11% by the end of the year – and could even climb higher still.

How to find the best fish fingers prices

The LatestDeals app has a supermarket price comparison feature that includes all the major supermarkets like Tesco, Asda, Sainsbury's and Aldi.

Meanwhile will tell you where to find cheapest groceries including B&M, Aldi and Tesco.

And you can buy own brand supermarket versions of the posh spread.

For instance Aldi sells its own brand fish fingers for £1.55 for a pack of 15.

If you're not fussed on having branded fish fingers, you could look at supermarket own brands.

Asda is selling a box of its own brand of ten fish fingers for £1.10 or £3.67 per kg.

Tesco is also selling a box of ten fish fingers from its Hearty Food Co range for 80p.

How to cut down on the cost of groceries

With prices on the rise, there are ways to beat the hike and pay less for your shopping – here's how.

Yellow sticker shopping

When food is nearing its use by date, supermarkets often slash prices to shift stock.

These discounted goods usually have yellow stickers on them.

Sometimes you can get up to 75% off – a big saving on your weekly shop.

Loyalty schemes

To keep customers coming back, supermarkets often launch loyalty schemes.

For example, you can get vouchers, exclusive money-saving deals and lower prices on grub by signing up.

Check out our round up of the best – and worst.

Use food waste apps

Families can waste hundreds of pounds per year chucking away food that has gone out of date.

But there's apps you can use to avoid this – and there's some that can help you reduce your shopping bill by buying food nearly past its best.

For example, Kitche keeps track of the food you bought at the supermarket and lets you know when items are getting close to their sell by date – which stops you wasting cash on food.

While the Too Good To Go means you can buy food and treats from shops including Morrisons, Greggs and Pret at a big discount.

Here's a round up five that could chop hundreds off your grocery bill.

Shop at cheaper supermarkets

Shopping at cheaper supermarkets can help shave money off your bill.

Recent research from consumer website Which? revealed that shoppers were spending £10.15 more on their shopping in November last year at Waitrose compared to budget supermarket Aldi.

Check out Martin Lewis' top tips for taking the downshift challenge.

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