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Target launching Favorite Day label focused on 'sweet and savory treats for special moments'
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In a bid to make shopping at Target even more of an excuse to just get out of the house and treat ourselves to something we really don’t need, the retailer is launching a new company-owned brand focused on snacks, candy, ice cream and other indulgences.
The new private label, called Favorite Day, will feature over 700 different “carefully crafted” food and beverage items for “guests craving sweet and savory treats for special moments.”
The items will be divided into two product lines, according to Target. Favorite Day Bakery will focus on desserts and bread products, like cupcakes or “mini everything bagel croissants,” while Favorite Day Gourmet will offer candy, ice cream, drink mixers or even “caramel macchiato trail mix.”