Two-thirds of adults worry drive towards greener society will make life more expensive

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Six in ten (59 percent) want taxpayer-funded electric car charging points installed at all homes, and more than two-thirds (70 percent) also think homeowners should get subsidies to have solar panels installed on their roof, to create their own electricity.

And three-quarters (75 percent) of families think the government should provide subsidies to allow households to switch from traditional gas boilers to more sustainable heat pumps.

Overall, half of respondents are trying to cut down their energy usage to be both greener and save money.

Outside of the home where the electric car revolution continues to take hold in the UK, two-thirds (68 percent) of respondents are concerned it is going to make motoring more expensive.

But more than three-quarters (78 percent) think housebuilders should be installing, where possible, a charging point for an electric car on all new residential properties.

The survey was carried out by Forbes Advisor, which helps consumers cut down on their day-to-day living costs.

Many people assume green energy will be a more expensive option, but innovation and competition among providers mean there are many competitive eco-friendly tariffs on the market

Kevin Pratt, Forbes Advisor energy expert

Kevin Pratt, an energy expert from Forbes Advisor, said: “The vast majority of people want to live a more sustainable, environmentally-friendly life but there are valid, if sometimes overstated, concerns that this switch is always going to hit them in the pocket.

“Electric cars are a good example. They often carry a more expensive price tag than a petrol or diesel equivalent, but their running costs tend to be much lower.

“What is crucial is that the nation’s drivers have access to an adequate, accessible and affordable charging network.

“It is fantastic to see the support for a more sustainable future, but it’s clear from the research that the government will need to nudge the public with further green incentives if it is to achieve its carbon neutrality targets.”

Overall, two-thirds (68 percent) are worried that creating a greener society is going to make life more expensive.

More than a third (38 percent) are unwilling to pay extra for a greener society, while 43 percent will be happy to pay if it means a more environmentally friendly way of living.

However, half of respondents admitted they’re not bothered where their electricity comes from as long as it’s the cheapest deal.

The public also has concerns that brands use the word “sustainable” as a way of hiking prices, with 75 percent thinking they use it as an excuse to put prices up.

The research revealed 54 percent haven’t switched energy suppliers over the past two years.

The main reason for this was because they felt they already had the best deal (35 percent), but 31 percent didn’t think they’d save much money, while 20 percent can’t be bothered and 14 percent thought it was too complicated to do.

Kevin Pratt added: “Six in ten of us feel our personal actions and choices contribute to a real impact on fighting climate change.

“There are little things we can do to be a little bit greener, whether it’s upping our recycling game or switching to a “green” energy tariff, where the energy supplier favours energy produced in an environmentally-friendly way, such as wind, solar, hydro, nuclear and anaerobic digestion.

“Many people assume green energy will be a more expensive option, but innovation and competition among providers mean there are many competitive eco-friendly tariffs on the market.

“That’s why tariffs that use renewable energy are becoming increasingly popular with consumers. In April 2020 just 40 percent of tariffs were green. In April 2021 that percentage stood at 54 percent.

“What is certainly the case is that you can find out in about five minutes whether there is a cheaper green energy deal to suit your needs. The top ten percent of customers who switched through our partner energy helpline last year saved at least £477.”

More information on green energy can be found here. 

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