BT Sport and EE launch ‘game-changing’ new way to watch football, including Augmented Reality and 360-degree cameras

BT SPORT and EE have promised fans football will never feel the same after revealing plans for their incredible 'Match Day Experience'.

The broadcasters will unveil the new tech on its app next weekend as part of a tie-up with Apple’s new iPhone12 and EE.


The all-new experience has come to fruition as part of plans to keep fans engaged while unable to watch games live due to coronavirus.

Through the app, fans will be invited into the virtual heart of their club’s inner sanctum.

Supporters will be able to enjoy a rare glimpse of previously hidden parts of the ground, including dressing rooms and the manager’s dugout.

On top of that, fans will be able to see groundbreaking, real-time, in-game stats and graphics.

There is also the option to 'Watch Together' in a live split-screen experience with friends and families through Augmented Reality.

Fans will also be able to watch the game from any angle – with an incredible new 360-degree camera feature.

Ex-Manchester United star Rio Ferdinand was part of the launch team.

And BT consumer division chief exec Marc Allera said: “It will bring every aspect of a match to [fans'] fingertips.


"It means you can watch a game with your mates, while remaining socially distanced in your own front room.”

The new scheme will first be available for West Ham’s Premier League clash against Manchester City on October 24.

From there, the plan is to expand into the Champions League, Europa League, FA Cup and even rugby.

*MATCH Day Experience on the BT Sport app will be inclusive for new customers taking the Full Works iPhone plan with the new 5G iPhone on EE.

Source: Read Full Article