Norwich force shirt sponsor to remove adult content from social media

Norwich City’s new shirt sponsor BK8 apologise and pull down their social media accounts after fans complained about the Asian betting firm’s posts featuring explicit images, a video of simulated sex acts on a sausage and links to hardcore pornography

  • Norwich have had their new shirt sponsor remove sexually provocative content 
  • The Canaries announced Asian betting firm BK8 as their new partner on Monday 
  • But fans pointed out some of the company’s marketing material online 
  • The company apologised for any offence caused and removed the material 

Norwich’s new shirt sponsor BK8 have apologised for sexually provocative marketing, stressing the material – such as simulated sex acts with a sausage – ‘do not align with the wider vision and values’ of the club.

The Canaries announced the Asian betting firm as their new principal partner for the 2021-22 season on Monday morning.

That was then met with criticism as supporters pointed out some of the company’s marketing material online and BK8 have since apologised, removing some of the offensive content.

Norwich have had their new shirt sponsor BK8 remove sexually provocative content that was on the company’s social media accounts

The company used provocative images and videos to promote their services on social media 

The Canaries announced the Asian betting firm as their new principal partner for the 2021-22 season on Monday morning

One Instagram account that claims to belong to a BK8 ‘ambassador’ with more than a quarter of a million followers linked directly to hardcore pornography, according to the Athletic. 

On BK8’s Thai language YouTube channel, there was a video posted in 2019 with half a million views showing four young women simulating a sex act on a sausage. The clip was made private on Monday afternoon and subsequently taken down. 

Another video, also removed on Monday, showed women simulating sex but without the nudity that would have triggered YouTube’s strict filters. 

Influencers working for BK8 on TikTok still had provocative videos up on their accounts on Monday evening. 

A Norwich spokesman subsequently said: ‘Norwich City are aware of a series of marketing posts across the social media accounts of our new principal partners, BK8. 

‘These posts and marketing do not align with the wider Norwich City vision and values and we will be reviewing our due diligence process going forward.’ 

‘We accept that this form of marketing isn’t befitting of a Premier League partnership.

‘We have immediately removed all marketing material of this nature and will conduct a review of our marketing strategy moving forward.’

The Canaries were promoted back to the Premier League at the first time of asking following their relegation from the top flight at the end of the 2019-2020 season.

Daniel Farke’s side finished six points clear at the top of the Championship. 




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