Diddy Taps This Marketing Powerhouse To EVP At Combs Enterprises

Marketing powerhouse at Combs Enterprises’ spirits division Ingrid Best was recently promoted to Executive Vice President, Head of Global Marketing of Combs Enterprises’ spirits. Best originally joined the Combs Enterprises team in March 2020 as the Vice President of Global Marketing, Spirits. She made it her personal mission to hire

Procter & Gamble deals agencies another blow

Hi! Welcome to the Insider Advertising daily for December 11. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected] First: We want to hear from public relations executives. Please take our

Walmart's advertising business is rattling agencies

Hi! Welcome to the Insider Advertising daily for October 30. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected] Today's news: Walmart rattles agencies, WPP hires McKinsey for five-year plan, and CEOs

Ad-supported video streaming is on a tear — meet the executives behind its growth

Hi! Welcome to the Insider Advertising daily for October 6. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected] Today's news: The executives behind the rise in ad-supported streaming video, Peloton doubles

Virtual Press Junkets Are Happening and Could Change the Way Films Are Promoted

Junket Prods. saw it coming. Back in February, when President Trump said the virus would soon dwindle to “one or two people,” veteran behind-the-scenes producers Jody Pritchard (in Los Angeles) and Suzanne Marvier (in New York) rushed to get ahead of the crisis. Soon, they mounted three virtual press junkets for

After ‘The Hunt’ Controversy, How Will HBO Market ‘Watchmen’?

“The Hunt” is hardly the first controversial film to get canceled, and it won’t be the last. Violent, politicized entertainment isn’t a groundbreaking concept, but given the ever-more blurred lines between politics and entertainment and under the influence of daily social media grievance cycles, carefully marketing controversial projects is becoming