ITV has been hit with 68 Ofcom complaints, after sports broadcaster Sam Matterface told Brits they could "do what they want" once England had won their match against Denmark in the semi finals at Euro 2020.
The sports commentator, who was clearly elated by England's 2-1 victory, launched into a mini speech while commentating on ITV and instructed viewers to "call your boss, you're not going into work tomorrow".
Though some found his speech to be fairly humorous, others found Sam's comments instructing ITV audiences to do what they wanted distasteful.
After the whistle was blown and it was clear that England had made it to the finals, ITV aired Sam's mini monologue.
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The sports enthusiast said: "I tell you what, if this comes off, you can do what you want tonight.
He added: "You've had a terrible 16 months.
"Kids you can stay up, don't you dare go to bed. The rest of you call your boss, you ain't coming in in the morning.
"You deserve this, England deserves this. Feel it, ride it. All that pent up emotion which is 50 seconds away.
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"Just try to be safe and follow the rules, or I'm going to be in one hell of a lot of trouble."
Although his comments were coming from a jovial place, it was also an instruction that encouraged viewers to participate in behaviour that could get them into some trouble.
With that being the case, some viewers took it upon themselves to report ITV to TV regulator Ofcom.
While others also highlighted their annoyance over the comments that were made on ITV on Twitter.
One viewer penned: "Just a word on how utterly awful Sam Matterface was last night. He was bad enough during the match with his child-like level of football understanding, but his ramble after the match was all-time cringe. 'Call your boss, tell them you won’t be in, tell them you deserve it'."
While another penned: "Such vacuous commentary. At the end Sam Matterface said 'Call your boss and say you’re not coming in tomorrow'. Seriously? Aside from how ridiculous that is, many people don’t have jobs at the moment Sam, because there’s a global pandemic…"
A third questioned: "Just for the record will that hold up in a disciplinary?"
England ended their 55-year wait to get to the finals of the Euros 2020.
But sadly the team marginally lost in the final round against Italy due to penalties.
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