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Tayshia Adams’ ‘Bachelorette’ Finale Tops Tuesday but Settles for New Low in Ratings
And by quite a bit
“The Bachelorette” Tayshia Adams gave out her final rose on Tuesday, and she got an engagement ring — and fiancé — in return.
For its investment, ABC got a No. 1 finish in primetime TV ratings and in total viewers. The overall audience race was pretty tight between “The Bachelorette” and CBS’ “The Price Is Right” primetime holiday special, however.
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Here’s the worse news: Tayshia’s “Bachelorette” finale was the lowest-rated and least-watched “Bachelorette” season finale of all-time. The prior low came in August 2018, when the dating competition concluded Season 14 to a 1.8 demo rating and 6.722 million total viewers.
Between that one and this one, the Season 15 “Bachelorette” finale aired on July 30, 2019 to a 2.1 rating in the key demo and 7.52 million total viewers. Season 16, the one that ended last night, was delayed beyond its regular summer season due to the coronavirus pandemic. It also started with a different Bachelorette, but Clare Crawley bailed early with beau Dale Ross.
See who Tayshia picked here.
ABC was first in ratings with a 1.0 rating/6 share in the advertiser-coveted 18-49 demographic and in total viewers with an average of 4.23 million, according to preliminary numbers. The “Bachelorette” Season 16 finale from 8 p.m. to 10 p.m. averaged a 1.2/7 and 5.239 million viewers. That means Adams’ December 22, 2020 finale ratings were down 43% in the key demo from Summer 2019 and -33% from the previous low for a season’s final episode.
At 10, Leslie Jones’ “Supermarket Sweep” closed out ABC’s primetime with a 0.5/3 and 2.2 million viewers.
CBS was second in ratings with a 0.6/3 and in viewers with 4.18 million. The “Price Is Right” holiday primetime special at 8 drew a 0.7/4 and 5.193 million viewers. A “Let’s Make a Deal” holiday special at 9 got a 0.6/4 and 4.3 million viewers. A rerun followed.
NBC was third in ratings with a 0.5/3 and in viewers with 2.6 million, filling out the three-hour primetime day part with a pair of reruns.
Univision was fourth in ratings with a 0.4/2 and in viewers with 1.3 million.
Fox was fifth in ratings with a 0.2/1 and in viewers with 1 million. That was the two-hour average of the “Next” Season 1 — and series, it turns out — finale.
Telemundo was sixth in ratings with a 0.2/1 and in viewers with 872,000.
The CW was seventh in ratings with a 0.1/0 and in viewers with 478,000. The “Swamp Thing” season finale at 8 had a 0.1/1 and 607,000 viewers. A “Tell Me a Story” episode at 9 got a 0.1/0 and 348,000 viewers.