Eight in 10 smoker parents worried about setting bad example for kids by smoking or vaping

Eight in 10 parents who smoke are worried about setting a bad precedent for their children by smoking or vaping, new research has found.

While the nation continues to follow the working from home directive from the government, 74 per cent of parents say it is more difficult than ever to nip outside for a cigarette or a vape at their computer, under the watchful eyes of their kids.

Just under half of the 490 smokers polled say their children have now rumbled parents for their smoking or vaping habits and asked them to quit.

The research by Swedish Match, producer of tobacco-free nicotine pouches ZYN, also revealed more than 41 per cent confess they have resorted to finding new ways to hide their habits in fear of being ticked off by their kids.

While 38 per cent say they sneak into the garden for a smoke, 32 per cent carry around spray air freshener to cover their tracks, and 12 per cent admit they have taken themselves to the shower to smoke or vape.

The research also found 61 per cent of parents want to break the habit and to ensure there’s more ‘together’ time with their kids.

A spokesperson for Swedish Match, producer of ZYN, said: “The pandemic opened up the home/work/life situation with families thrown together 24/7.

"For parents who want to continue using nicotine products, ZYN tobacco-free pouches are a discreet, convenient alternative to smoking or vaping.

"By popping them under your top lip for up to one hour, you’ll never have to miss a moment – and what’s more you can use them undetected.”

The research, conducted through OnePoll – also found 60 per cent are trying to give up permanently and 84 per cent would be disappointed if their child began smoking or vaping.

ZYN contains pharmaceutical grade nicotine, plant-based fibres, flavourings, stabilisers and sweeteners, and promises not to stain teeth while giving a nicotine hit for up to an hour.

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