Londoners are the vainest people in Britain, study says

Londoners are the vainest people in Britain, study says as a quarter of a million pay for teeth whitening every year

  • Nearly 250,000 online inquiries for teeth whitening made every year in London
  • Brummies second most to get teeth whitened, making 34,000 inquiries a year
  • Bristol, Manchester and Liverpool came joint third with 19,200 inquiries a year

Londoners are the vainest people in Britain – as the most likely to pay for a gleaming Hollywood smile.

Almost a quarter of a million online inquiries for teeth whitening are made every year in the capital, according to a new survey.

Brummies are the second most likely to get their teeth whitened, making 34,000 inquiries to do so a year.

Almost a quarter of a million online inquiries for teeth whitening are made every year in the capital, according to a new survey (file photo)

Bristol, Manchester and Liverpool came joint third with 19,200 inquiries a year.

People in Sheffield are least worried about having pearly whites, making just 5,760 inquiries, says the poll for expressdentist.com. 

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