This year, Marks and Spencer are celebrating the honest truth of Christmas in a campaign inspired by the traditions many consumers love, and others hate.
Christmas can be a challenge striking the balance between celebrating the things we love about the holidays, and taking on some things we might not enjoy as much but feel obliged to do anyway.
To bring this to life, M&S invites viewers to embrace only the things they love about Christmas (and skip those they don’t).
The advert takes place across four different homes, which feature a popular British household name including actress Hannah Waddingham, Sophie Ellis-Bextor, Zawe Ashton and Tan France.
In a series of humorous and irreverent scenes, each can be seen facing an amusing dilemma in a relatable reference to the pressures we often face in the run up to Christmas, and the little things we all do to help make the festive season special for those around us.
From crafting last minute nativity costumes to board games with the family and that last minute rush to sort out Elf on the Shelf, everyone can relate to the fun advert.
The campaign is set against the stunning vocals of Ray BLK’s version of Meat Loaf's I Would Do Anything For Love (But I Won’t Do That).
On why she wanted to be part of the campaign, actress Hannah said: "I love the build up to Christmas and all the magic and sparkle that comes with it!
"If I'm perfectly honest, I'd be happy to start it all in November!
"Getting glammed up and spending time with loved ones and family is something I look forward to the most, so filming this campaign really got me in the festive spirit.
"M&S is always my go-to destination for picking up Christmas gifts and let's not forget the foooood!……so being involved in the campaign has been so special and a great pleasure.”
Long-time fan of the brand, Sophie Ellis Bextor said: “My kids all still love the magic of Christmas, so it’s a really exciting time in our household – we love hosting Christmas, so having a house-full is when I’m happiest.
"We’ve got so many Christmas traditions in our family, which we add to each year – it’s always busy for us, and I love it that way!
"Being able to be a part of one of the biggest TV ad campaigns of the year is so exciting, I can’t wait to see it go live!”
Source: Read Full Article